1. China has the most World Cultural Heritage sites in Asia

In 2021, Quanzhou: Emporium of the World in Song-Yuan China became China’s 56th UNESCO World Heritage Site. Today, the country has the most World Heritage Sites in Asia and the second-most in the world. The sites include cultural and natural landscapes such as the Great Wall, the Palace Museum (the Forbidden City), the Temple of Heaven, the Terracotta Warriors, Potala Palace, the Mogao Grottoes, Old Town of Lijiang, Ancient City of Ping Yao, Suzhou Gardens, Jiuzhaigou Valley, Wulingyuan Scenic and Historic Interest Area, and the Sichuan Giant Panda Sanctuaries, just to name a few.

  1. Stunning natural wonders

China is a vast country stretching over 9.6 million square kilometres and host to an extraordinary variety of natural landscapes. These include famous mountains such as Mount Taishan in Shandong, Mount Huangshan in Anhui, and Mount Huashan in Shaanxi, karst topography in Guilin, Danxia landforms in Guangzhou and Fujian, and Yardang landforms in Xinjiang. China also boasts world-famous river sites such as the Three Gorges on the Yangtze River and Hukou Waterfall, as well as sunny beaches in Sanya, Hainan and Beihai, Guangxi. In terms of flora and fauna, China is home to rare animals such as the giant panda and unique plants such as dawn redwoods. Picturesque scenery, songbirds and fragrant foliage – beautiful China awaits.

  1. Diverse cultural experiences

With an unbroken history of civilization spanning over 5,000 years, China offers a wide variety of one-of-a-kind cultural experiences, ranging from exploring grand palaces and historical buildings, practicing calligraphy with Chinese brushes, taking part in tea ceremonies, and learning Peking Opera to simply being amazed by the unique crafts that are passed down from generation to generation. Thousands of years of history are never far away and can still be found as an integral part of the lives of modern Chinese people.

  1. Gourmet paradise

Nobody can afford to miss the culinary delights on offer while visiting China. Indulge yourself in a Peking roast duck lunch after a visit to the Forbidden City, or feast on Sichuan hot pot after a close encounter with the adorable Giant Pandas. Experience the ritual of a Confucian family banquet to conclude a tour of the former residence of the ancient sage. Savour a seafood snack on the streets of Guangzhou, or a bite of southern Yangtze dim sum accompanied by the sounds of traditional instruments. If your interest is not confined to eating, you can also get cooking: head to the market to buy local ingredients and then cook them in the kitchen under the guidance of a chef. Food is one of the passions of the Chinese people and once you’ve tried Chinese food in China, you’ll never look back.

  1. Fascinating ethnic customs

China is home to 56 ethnic groups and each has developed its own distinctive culture and set of customs. Come with us to Lugu Lake in Yunnan and explore the lives of the Mosuo, the only matrilineal society in the world today. Then let’s head to the Miao villages of Guizhou, where you can witness the delicate needlework used in Miao embroidery, an intangible cultural heritage. Next, to Xizang (Tibet) Autonomous Region, the roof of the world, to listen to legendary stories passed down from generation to generation, told by elders holding prayer wheels in their hands. Finally, let’s visit grasslands stretching out as far as the eye can see, and a horse racing event with Mongolian nomads. Come and experience the diversity and hospitality of some of the many ethnic groups that call China home.

  1. Comfortable and convenient travel

Travelling in China is more comfortable and convenient than ever before. The country’s high-speed rail network extends over 40,000 kilometres, and with trains reaching a maximum speed of 350 kilometres per hour, you can polish off a Beijing breakfast of soy milk and fried dough sticks in the morning and arrive at a restaurant by Huangpu River some 1,300 kilometres away for a traditional Shanghai meal by lunchtime. Now that’s what we call “China speed”. The airline industry has also been developing rapidly with all key tourist cities now connected by flights around the country. The Beijing Daxing International Airport, completed in 2019, has the world’s largest single-building airport terminal and is able to handle over 10 million passengers a year.
As of January 2021, China has 279,000 hotels offering over 15 million rooms between them, with options ranging from 5-star luxury to economical, family-run guesthouses, all available at a click of a button.
Owing to the country’s rapid development, China has also emerged as a new shopping destination, with departure tax refund and offshore duty-free policies attracting shoppers from all over the world. Hainan was recently approved as the world’s fourth offshore duty-free zone and the spending allowance was raised to 100,000 yuan per tourist per year in June 2020.

Beijing Daxing International Airport website: https://www.bdia.com.cn/#/

Beijing Capital International Airport website: https://en.bcia.com.cn/
Shanghai Pudong International Airport website: https://www.shanghaiairport.com/index_enhqjc.html
China Railway website: https://www.12306.cn/en/index.html

  1. A country of vitality and creativity

In the hotel lobby, you might find that an AI robot assists you with check-in and shows you to your room. At a restaurant, a robot might take your order and deliver the food. Wi-Fi hotspots at tourist attractions keep you connected, while tourist attraction apps give you real-time location information, multilingual guidance, and online customer support. The creative application of technology works to make your trip more comfortable and convenient.