The Network of International Culturalink Entities (NICE), in collaboration with the cultural and tourism departments (bureaus) of 13 provinces (autonomous regions, and municipalities) including Shanghai, Jiangsu, Fujian, Henan, Guangdong, Guangxi, Hainan, Yunnan, Shaanxi, Gansu, Qinghai, Ningxia and Xinjiang, will collaborate with China’s national cultural and tourist offices overseas to jointly organize the “Nihao! China” – 2024 Silk Road Tourism Overseas Promotion Season series activities from June to October 2024. The aim is to promote the Silk Road spirit of “peace and cooperation, openness and inclusiveness, and mutual learning and mutual benefit”, showcase the magnificent natural scenery, diversified ethnic cultures and profound cultural heritage of cities along the Silk Road Economic Belt and the 21st Century Maritime Silk Road, and enhance the exchanges, mutual learning and common prosperity among the member cities of the International Tourism Alliance of Silk Road Cities.

The activities will include the launching ceremony, global broadcasting of themed videos, Glory of Millennia Silk Road Photo Exhibition, Millennia Silk Road cultural and tourism resources exhibition, and “Nihao! China” overseas promotion events.