The China National Tourist Office (CNTO) London is a London-based governmental non-profit overseas office of the Ministry of Culture and Tourism (MCT) of The People’s Republic of China.
The main responsibility of CNTO London is to promote bilateral tourist communications between China and the UK, Ireland, Finland, Norway, and Iceland. It also promotes China as an excellent destination for visitors from the above-mentioned areas.
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Dear friends,
Welcome to the official website of the China National Tourist Office in London.
China is a nation of ancient civilization, yet it is also a vibrant, modern country. Today, its unique charm continues to attract visitors from all over the world. As the Director of the China National Tourist Office in London, I am honored to introduce you to the rich and diverse tourism resources of China, as well as our country’s welcoming policies for international travelers.
With its vast landscapes, diverse terrains, rich cultural heritage, and world-renowned cuisine, China has become one of the most attractive travel destinations globally.
China is also recognised as one of the safest countries in the world. Whether you are in a bustling city or a serene countryside, this sense of security will resonate deeply with you.
Our London office serves the United Kingdom, Ireland, Norway, Finland, and Iceland. China shares strong friendships and extensive cooperation with these countries. The strength of our national ties lies in the closeness of our people, and this closeness is fostered through mutual understanding and frequent exchanges. Tourism is the most direct and natural way for people to connect, acting as a bridge of friendship and a messenger of peace. It plays an irreplaceable role in promoting mutual understanding and friendly exchanges between the people of China and these countries.
We sincerely hope that through tourism, more friends from these nations will come to know the real China and experience its customs and cultural essence firsthand.
Looking ahead, we will continue to dedicate ourselves to deepening cultural and tourism cooperation between China and the countries under our jurisdiction. We strive to offer even more convenient and comfortable travel services to those visiting China, ensuring that each of your journeys is filled with joy and unforgettable memories.
Last but not least, I would like to extend my heartfelt thanks to all those who have supported and shown interest in China’s tourism industry and our international relations. We look forward to the day when you step onto Chinese soil and experience this captivating destination for yourself. May your journey to China be filled with beauty and wonder!
With sincere regards,
Li ZHANG
Director of the China National Tourist Office in London
