Luxury bilingual (English/Mandarin) magazine Higher View has celebrated its third issue with the launch of an iPad version. It accompanies the print edition, which is available on newsstands and onboard flights with China Eastern Airlines.
Launched in 2012, and now approaching its fourth issue, Higher View is the one-stop guide to travel, luxury and life in Australia and China. It showcases the finest up-and-coming destinations, accommodation, fashion, food, wine, motoring, art, and celebrities.
Available in premium class on China-Australia flights; in elite executive lounges of five-star hotels across New South Wales and Queensland; and on newsstands, Higher View has become the essential read for the luxury Chinese traveller.
The first issue of the iPad edition is free. As well as 130 pages of the quarterly magazine, added extras include exclusive videos that take you behind the scenes of Australia’s finest Chinese restaurants, prestigious art events, and the hottest bars in London.
Higher View is published by Citrus Media, an Australian publishing company that has over a decade of experience in creating compelling content for the consumer magazine market.
No stranger to luxury lifestyle, Alex Mead fronts the editorial team. With 16 years’ experience and previously at the helm of market-leading UK titleFood and Travel, his direction has seen Higher View’s digital edition take off. “The response to Higher View from both the Chinese and Australian markets has been incredible, and the creation of an iPad version was the logical next step,” says Mead. “We’ve got a brilliant digital and video team atHigher View, and the iPad really showcases their talent at displaying the very best of the luxury market in Australia and China.”
With 635,700 Chinese visitors to Australia per year – spending a total of A$4 billion – local tourism is booming in 2013. This is largely thanks to the partnership between China Eastern Airlines and Tourism Australia, which promotes inbound travel. The only Chinese airline to codeshare with Qantas, China Eastern flies into Australia 21 times a week, and each premium-class passenger’s education in the best of opulent travel begins withHigher View.
Download your iPad version from the iTunes store
For further information, contributions or general enquiries regarding media kits please contact: