Launch of 2014 China Travel Campaign Theme and New China Tourism Website
China National Tourism Administration (CNTA) has launched the official theme for the promotion of travel to China. The official theme for CNTA’s 2014 campaign around the globe is “Beautiful China – 2014 Year of Smart Travel,” which speaks to the efforts China has made to use technology to make visiting China even more navigable and enjoyable. Special events and promotions will take place throughout 2014 to emphasize this theme.
In addition to the 2014 travel theme, CNTA has also launched a new China tourism website. The new website can be viewed at www.travelchina.gov.cn and serves as the official website for China tourism promotion throughout the world. The new site is rich with content, from geographic and activity information about what to see and do in China, as well as interactive trip planning. In the near future, the website will also be updated for smartphones, tablets and other mobile platforms.