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About us

The China National Tourist Office (CNTO), London, is one of the 15 overseas offices of the China National Tourism Administration (CNTA) whose headquarter is in Beijing.

CNTA is the governmental tourism organization directly regulated by the State Council, whose responsibility is to promote and administer China's tourism industry. There are also provincial and local tourism administrations accordingly.

CNTO London office covers not only the UK, Ireland as well as the five Northern European or Nordic countries namely: Finland, Sweden, Denmark, Norway and Iceland.

Tourism in China is a booming industry. In the year 2002, a total of 97.91 million people visited China and China's international tourism revenue was 20.4 billion U.S. dollars. It has become one of the fastest growing sectors for China's economy.

CNTO London, like the other overseas tourist offices, is a non-profit government organization. Its mission is to develop and promote all aspects of tourism to China within not only the UK but Ireland and Scandinavian countries. It is responsible for educating both the general public and the travel industry about China, which is achieved through travel trade shows, consumer shows, seminars, familiarization trips and other ongoing promotions.

CNTO London assists travel agents and tour operators in selling China to the defined destinations by providing them with sales tools, including travel brochures, videos, displays, maps and general information to the public.

We invite you to visit or contact the China National Tourist Office in London if you would like more information about traveling in China. It will be our pleasure to serve you.